Corporate Design

Corporate design: creativity and consistency

At the core of every Corporate Design Manual is a distinct visual language: a design vision meant to be understood and followed. It guides those who don't work with the brand's principles daily and ensures consistency across every application. Depending on the company, these guidelines range from compact to highly detailed, but the purpose is always the same: a clear framework for creative work.

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Corporate design is a company's accumulated visual history. It reflects values, successes and challenges, shaping how customers recognize and connect with a brand.

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I can quickly work through even the strictest design guidelines and translate them into consistent, on-brand design work. No lengthy onboarding needed. Just results that fit.

I find my way quickly in complex manuals. Let's chat.

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Frequently Asked Questions

Corporate design is the systematic visual identity of a company — logo, colors, typography, imagery and their consistent use across all touchpoints. A coherent corporate design creates recognition and builds trust in a brand. As a freelance corporate designer with an office in Aachen and availability in the Bremen area, I develop visual identities that fit your company.

Depends on the scope. A simple logo package starts at a few hours; a complete corporate identity (logo, color system, typography, applications) typically runs 20 to 60 hours. My hourly rate is EUR 100. I'm happy to provide an estimate after a brief initial conversation.

A focused logo project can be completed in 1 to 2 weeks. A full corporate identity with rollout typically takes 3 to 6 weeks — depending on scope, feedback rounds, and how quickly decisions are made on the client side.